Will interactive music videos save the struggling music industry? Probably not. However, some folks I have met at the TVOT conference in San Francisco think it can definitely help. They are in good company. Last week, John Jurgensen of the WSJ wrote that we are witnessing a new golden age of this great art form.
Three Dreams of Black by Danger Mouse and Daniele Luppi is the latest achievement in a series of fantastic interactive videos, which came out this year. It was directed by Chris Milk.
Arcade Fire also had a great video. And here is another cool one by the immortal Devo.