We know that today we are living in the age of the so-called knowledge economy. This is a natural shift from the (previous) industrial economy that ruled our world before terms like microprocessors, dot.com and Facebook were born.
So today the knowledge economy is all about innovation… and in the realm of enterprises that means two things:
Knowledge – inside “learning organisations”
“Firms must become learning organisations, continuously adapting management and skills to accommodate to new technologies. They will be increasingly connected via networks, where interactive learning involving creators, producers and users in experimentation and exchange of information drives innovation.”
Collaboration –
“A knowledge economy is, in effect, a hierarchy of networks, driven by the acceleration of the rate of change and the rate of learning, where the opportunity and capability to get access to and join knowledge-intensive and learning-intensive relations determines the socio-economic position of individuals and firms.”
(Source: The Knowledge-based Economy, Organization For Economy Co-operation and Development, 1996)
Here is a visual representation of the same ideas:

These are important factors but we should also keep in mind the most important one – the human factor. By 2018, “digital natives” will transform the workplace. The use of IT will intensify in financial institutions as well as education and media companies that wish to stay competitive.
… and this is where video becomes vital.
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